The NFTA has partnered with the Buffalo Niagara Partnership to help propel their “It’s Our Job” campaign. With participants across Western New York, the program aims to keep area businesses open by encouraging people to shop local, and to keep everyone safe while they do so, emphasizing masks, social distancing and hand washing. 

The Partnership (and its partners) now provides a business kit with posters, floor stickers and other collateral to reinforce the anti-COVID messaging. The coalition of businesses they have brought together is pushing that message forward.